Episode Summary

To kick off the podcast, our first interview is with Trish Costello, founder and CEO of Portfolia, which focuses and supports the female investor community. In this inaugural episode, we learn of Trish’s humble beginnings, and about her first investment, which was actually in a daycare. Trish mentions the ‘ick’ factor as contributing to men’s avoidance to investing in fields that they can’t directly relate to, and why that’s a great open field opportunity for female VCs. She touches on the importance of avoiding the “shiny objects”, why it’s important to not have tunnel vision when you’re looking into niche markets, and why you should treat your portfolio as your children, giving your investments equal importance. A great start to the podcast!

What We Covered

  • 02:10 – How Trish got started in angel investing
  • 08:50 – Trish's goals for Portfolia to disrupt the traditional investing model
  • 15:35 – Using the “ick” factor as an advantage
  • 18:20 – Writing that first check
  • 25:15 – Trish's investment thesis
  • 28:55 – Trish's take on niche markets
  • 34:25 – Statistics on the success rate of women-led companies
  • 38:15 – Strategies for performing the best exit
  • 45:25 – Trish busts some myths related to how you should invest
  • 49:35 – Rapid-fire four questions

Tweetables

Links Mentioned

Portfolia
Goldman Sachs
Inc. Magazine
Kauffman Fellows
Next Wave Ventures
Chloe Capital
Hera Funds
Angel Capital Association
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld
Jeffry Timmons
New Venture Creation

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Welcome to the She Invests! Podcast